Privacy

Name and contact details of the controller
article 4, paragraph 7, GDPR

Firma
Adresse

Tel.
E-Mail

Security and protection of your personal data

We are committed to protect your personal data. Therefore, we collect data only in accordance with the GDPR. In our privacy policy we inform you about the most important aspects of data processing concerning our website.

To protect your details against any possible loss of information or any form of unlawful processing, this site has taken appropriate organizational and technical measures.

Definitions

Personal data shall be processed lawfully, fairly and in a transparent manner in relation to the data subject ('lawfulness, fairness and transparency'). For the purposes of this Regulation:

Personal data
'personal data's means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Processing
'processing' means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Restriction of processing
'restriction of processing' means the marking of stored personal data with the aim of limiting their processing in the future.
Profiling
'profiling' means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
Pseudonymisation
'pseudonymisation' means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
Filing system
'filing system' means any structured set of personal data which are accessible according to specific criteria, whether centralised, decentralised or dispersed on a functional or geographical basis.
Controller
'controller' means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
Processor
'processor' means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
Recipient
'recipient' means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.
Third party
'third party' means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
Consent
'consent' of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

Lawfulness of processing

Processing shall be lawful only if and to the extent that at least one of the following applies (legal basis for data processing: Article 6, paragraph 1, point a – f of the GDPR):

the data subject has given consent to the processing of his or her personal data for one or more specific purposes;
processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;
processing is necessary for compliance with a legal obligation to which the controller is subject;
processing is necessary in order to protect the vital interests of the data subject or of another natural person;
processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

Collection and storage of personal data and the nature and purpose of their use

You can in principle use our website without revealing your identity. When you visit our website, the browser used on your device automatically sends information to our website’s server. This information is temporarily stored in a so-called log file. The following information will be collected without your intervention and stored until automated deletion (legal basis for data processing: Article 6, paragraph 1, page 1, point f of the GDPR):

IP address
Date and time of access
Name and URL of the retrieved file
Website from which access takes place (referrer URL),
Browser used and, if applicable,
the operating system of your computer as well as
the name of your access provider

The data mentioned are processed by us for the following purposes:

Ensuring a smooth connection to the website
Ensuring comfortable use of our website
Evaluation of system security and stability, as well as
Other administrative purposes.

Use of Cookies

This site uses cookies to help us provide you with a better user experience tailored to your personal preferences. By using cookies this site makes sure that you do not receive or need to enter the same information every single time you visit this website. Cookies are also used to optimize the performance of the website. For example, cookies make the checkout process easier or help you to find a specific piece of equipment faster.

Minors

Our offer is basically aimed at adults. Persons under the age of 18 should not transmit any personal data to us without the consent of their parents or legal guardians.

Rights of the data subject

Right of access
You shall have the right to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to the personal data and the following information:

the purposes of the processing;
the categories of personal data concerned;
the recipients or categories of recipient to whom the personal data have been or will be disclosed;
where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing;
the right to lodge a complaint with a supervisory authority;
where the personal data are not collected from the data subject, any available information as to their source;
the existence of automated decision-making, including profiling, referred to in Article 22 (1) and (4) and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

Where personal data are transferred to a third country or to an international organisation, you shall have the right to be informed of the appropriate safeguards pursuant to Article 46 relating to the transfer. The controller shall provide a copy of the personal data undergoing processing. For any further copies requested by the data subject, the controller may charge a reasonable fee based on administrative costs. Where the data subject makes the request by electronic means, and unless otherwise requested by the data subject, the information shall be provided in a commonly used electronic form. The right to obtain a copy referred to in paragraph 3 shall not adversely affect the rights and freedoms of others.

Right to rectification
You shall have the right to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, you shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

Right to erasure ('right to be forgotten')
You shall have the right to obtain from the controller the erasure of personal data concerning him or her without undue delay and the controller shall have the obligation to erase personal data without undue delay.

Right to restriction of processing
You shall have the right to obtain from the controller restriction of processing.

Right to data portability
You shall have the right to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided.

Right to object
You shall have the right to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point e or f of Article 6, including profiling based on those provisions. The controller shall no longer process the personal data unless the controller demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.

Automated individual decision-making, including profiling
You shall have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her.

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. For more information, please see this link: <link https://policies.google.com/privacy/partners?hl=en. _blank external-link-new-window "Opens external link in new window">https://policies.google.com/privacy/partners?hl=en.</link>

Google AdWords and Google Conversion-Tracking

Google AdWords conversion tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on this Application. Google Privacy Policy: <link https://www.google.de/policies/privacy/ _blank external-link-new-window "Opens external link in new window">https://www.google.de/policies/privacy/</link>.

YouTube Video

YouTube is a video content visualization service provided by Google Inc. that allows this Application to incorporate content of this kind on its pages. Google Privacy Policy: <link https://www.google.de/policies/privacy/ _blank external-link-new-window "Opens external link in new window">https://www.google.de/policies/privacy/</link>.

Google Tag Manager

This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralized fashion. Google Privacy Policy: <link https://www.google.de/policies/privacy/ _blank external-link-new-window "Opens external link in new window">https://www.google.de/policies/privacy/</link>.

By registering with our newsletter system, you agree to regularly receive information by means of a newsletter. You can withdraw your consent to the use of your personal data at any time. You can withdraw consent, for example, by clicking on the button at the end of each newsletter to unsubscribe. As soon as you unsubscribe from the newsletter, all your data will be deleted from our mailing list. We use these data exclusively for the purpose of sending the requested information and do not pass them on to third parties.

Meta Pixel

Our website uses the so-called Meta Pixel for conversion measurement, a service provided by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (“Meta”).

With the help of the Meta Pixel, the behavior of website visitors can be tracked after they have been redirected to our website by clicking on an advertisement from Meta, for example on Facebook or Instagram. This allows the effectiveness of Meta advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected cannot be directly assigned by us, as the operators of this website, to a specific person. However, this data may be stored and processed by Meta, making it possible to associate it with the respective user profile. Meta may use this data for its own advertising purposes in accordance with Meta’s privacy policy. This enables Meta to display advertisements within Meta services, such as Facebook and Instagram, as well as on third-party websites. As the website operator, we have no influence over this data processing by Meta.

The use of the Meta Pixel takes place exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and, where applicable, in accordance with the relevant provisions regarding the storage of information on your device. Consent may be withdrawn at any time via the cookie settings on our website.

Further information on data protection at Meta can be found in Meta’s privacy policy: https://www.facebook.com/privacy/policy/

You can also adjust your settings for Meta advertisements at the following link: www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

If you do not have a Facebook or Meta account, you can opt out of interest-based advertising via the website of the European Interactive Digital Advertising Alliance: https://www.youronlinechoices.com

Privacy & Terms Google

Privacy & Terms Google

This privacy notice may be updated at any time.

Further information on data protection

LANDINGPAGE - Online Marketing and Landingpages

In addition to our website, we also operate optimised sales landing pages as part of our online hotel marketing activities. To process your enquiry, booking, order, activation, registration or other submission of a form on such a landing page, as well as to store and retain your data, we use standard cloud services and CRM systems, as well as software from ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”). The appropriate level of data protection is ensured by the data processing agreements concluded with the respective companies.

Our landing pages use features of the web analytics service Google Analytics, provided by Google Inc. (“Google”). Google Analytics enables the analysis of how users interact with the website. The information generated in this way regarding your user behaviour is transmitted to the provider’s server and stored there.

Your IP address is recorded but immediately anonymised (e.g. by deleting the last 8 bits). As a result, only a rough location can be determined.

You can prevent the transmission of data relating to your use of the online service to Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available via the following link:

https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

ADDITIVE has access to the data collected via Google Analytics. This data is not used for any purpose other than analysing the use of our websites and evaluating our marketing and sales activities.

Our websites and landing pages also use ADDITIVE features to track usage across all channels, as well as for marketing and sales activities such as landing pages, newsletters and social media presence. In doing so, information about your visits and the forms you submit on our websites is also transmitted to ADDITIVE so that we can analyse and optimise our marketing and sales activities.

Data processing is carried out in accordance with the legal provisions of Article 6(1)(f) (legitimate interest) of the DSGVO.

Our objective, in accordance with the DSGVO (legitimate interest), is to improve our services and our website by analysing how our website is used, as well as through sales and marketing activities.

In addition, our landing pages and our website use remarketing features provided by Google Inc. (“Google”) and Meta Platforms Inc. (“Meta”). This means that information is sent to Meta and Google indicating that you have visited this website. These features are used to display interest-based advertisements to visitors of the landing pages within Google’s advertising network or on the social networks Facebook and Instagram.

Data processing in connection with these remarketing functions is carried out on the basis of the legal provisions of Article 6(1)(a) (consent) of the DSGVO.

When you visit our landing pages, a banner will inform you that cookies are used for these remarketing functions. By continuing to use the site or by clicking the relevant button, you consent to this use. You can withdraw your consent at any time by visiting the cookie information page on the relevant landing page and declining the use of cookies in the banner that appears.

MARKETING AUTOMATION - Direct marketing

To enhance customer loyalty and to sell services and additional services, we use software from ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”) in the field of marketing and sales automation for hotels. In doing so, data that we collect and process in connection with your enquiry, booking, order, activation, registration or other submission of a form on the website is analysed and used to automatically provide you with offers for services and additional services via ADDITIVE+ MARKETING AUTOMATION. The appropriate level of data protection is ensured by the data processing agreement that has been concluded.

You can object to the use of your data for this purpose at any time by clicking the unsubscribe link in the relevant message.

Data processing is carried out in accordance with the legal provisions of Article 6(1)(f) (legitimate interest) of the DSGVO.

Our objective, in accordance with the DSGVO (legitimate interest), is to avoid being at a disadvantage compared to our competitors, to enhance our brand awareness, and to maximise our commercial success by making the best possible use of the contacts we have acquired for sales purposes.

GIFT CERTIFICATES

You can purchase vouchers via our website using an online voucher system. To process your purchase and to store and retain your data, we use the voucher software provided by ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”). Your data is processed and stored within the EU or the EEA.

The data you provide is necessary for the performance of the contract or for the implementation of pre-contractual measures. Without this data, we cannot enter into a contract with you. No data is transferred to third parties, with the exception of credit card details, which are transferred to the payment service providers handling the transaction for the purpose of debiting the purchase price, and to our tax adviser for the fulfilment of our tax obligations.

Data processing is carried out in accordance with the legal provisions of Article 6(1)(a) (consent) and/or (b) (necessary for the performance of a contract) of the DSGVO.

NEWSLETTER

You can subscribe to our newsletter via our website. To do so, we require your email address and your consent to receive the hotel newsletter from ADDITIVE GmbH.

In order to provide you with targeted information, we also use our newsletter system to collect and process information you have voluntarily provided regarding your areas of interest, your name, your date of birth and your region or country of origin.

Once you have signed up for the newsletter, we will send you a confirmation email containing a link to confirm your subscription.

You can unsubscribe from the newsletter at any time by clicking the unsubscribe link in the relevant newsletter.

We use software provided by ADDITIVE OHG, 39011 Lana (BZ), Italy (“ADDITIVE”) to process your subscription and to send the newsletter to your email address. Through these services and systems, your data is processed and stored, at least in part, outside the EU or the EEA. The appropriate level of data protection is ensured by the data processing agreement that has been concluded.

ENQUIRY FORM

You can contact us or submit an enquiry via our website. The information collected when you contact us is determined by the relevant input form (the form fields displayed) used in the respective section. Information that is absolutely essential for correct processing or for the preparation of a quotation is either marked as a mandatory field when you enter your details, or is checked during the validation process when the form is submitted and, if there is an error, you will be asked to provide the missing information. Naturally, your data will under no circumstances be passed on to third parties and will only be processed and stored for the purpose of establishing contact or preparing a potential quotation.

SSL / TLS ENCRYPTION

For security reasons, we use an SSL certificate on our website. You can tell that SSL or TLS encryption is in use by the addition of https:// in your address bar. Many browser providers also indicate that the website is secure by displaying a green address bar, the word ‘Secure’, a padlock icon or similar.

This significantly enhances security, particularly when data is transmitted via form submissions, as it makes it impossible or extremely difficult for third parties to intercept or ‘sniff’ the data.

GOOGLE ANALYTICS

Google Analytics is a service of:
Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA
https://www.google.de/intl/de/policies/privacy/
https://privacy.google.com

The web analytics tool “Google Analytics” has been integrated into our website. Cookies are used for web analytics, enabling an analysis of how users interact with the website. The information generated in this way is transmitted to the provider’s server and stored there. You can prevent this by configuring your browser so that no cookies are stored. Google Analytics is also integrated on our site with the “anonymizeIp” parameter. This anonymises your IP address by removing the last octet of the IP address.

Google Google also offers a browser add-on for the most popular browsers that allows you to completely disable Google Analytics or prevent this analytics tool from accessing your data. You can install this add-on via the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Further information is also available here:
https://support.google.com/analytics/answer/6004245?hl=de

GOOGLE ADWORDS

Google AdWords is a service of:
Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA
https://www.google.de/intl/de/policies/privacy/
https://privacy.google.com

We use the advertising tool ‘Google AdWords’, amongst other things, to promote our website. If you click on one of our adverts and are subsequently redirected to our website, a ‘conversion cookie’ will be stored on your device. The information collected via these cookies is primarily used to evaluate the adverts. This includes data such as clicks, page views, conversions, etc. However, according to Google’s own statements, no personal data is collected that could be used to identify you personally as a user.

You can prevent this by configuring your browser so that cookies are not stored.

Further information is also available here:
https://adwords.google.com/intl/de_at/home/

GOOGLE REMARKETING

Google Remarketing is a service of:
Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA
https://www.google.de/intl/de/policies/privacy/
https://privacy.google.com

To promote our website, we use, amongst other things, the advertising tool ‘Google Remarketing’. Google Remarketing enables us to recognise users who have previously visited our website. This allows us to display more targeted adverts to these visitors based on their areas of interest or products/pages they have already viewed, etc. A corresponding cookie is stored on your device for this purpose. However, according to Google’s own statements, no data is collected that could be used to personally identify you as a user.